~10 years of making technology less intimidating and more human.
Navigated the lanes of Pre-seed to Series E startups.
Remote/Hybrid work experience since 2017.
Swam in B2B and B2C waters.
Crafted B2B solutions for users across APAC, North America, Europe etc.
Designed B2C products for users with varying digital and academic literacy across city and rural demographics in 4 emerging markets (🇮🇳 🇰🇪 🇵🇭 🇲🇽).
Crafted products for CRM, FinTech, Martech, EdTech, IGA.
Often solved problems around Adoption, Activation, Retention, Time-to-value, Cost to serve etc.
Spearheaded Design System and Content Design Systems at 2 startups.
Led 2–4 member Design Pod as a dotted-line manager at Customer360, OKCredit (UX writers only), and MoEngage.
Ranked in the Top 10% on ADPList. 11,000+ minutes spent mentoring 80+ mentees.
Wrote 100+ design write-ups, 200k+ views. BTW, writing since 2014.