Thinking in Product Metrics.
"Where do I start learning about product metrics?"
Chances are, this tension already lives in your head.
Maybe it wasn't retention for you. Maybe it was activation, or something else.
Doesn't matter which metric it was. You've heard it enough times to recognize it.
Here's what that usually looks like.
Maybe yours wasn't Medium. Substack, LinkedIn carousels, wherever you scroll.
Doesn't matter where you picked it up either. Recognizing a word and reasoning with it out loud are two different things.
You don't find out which one you're stuck at until someone's looking at you, waiting for an answer.
By the time you've figured out what you should have said, the room has moved on.
That's the gap this program closes.
What you are signing up for.
You'll get feedback on your exercises within 24–48 hours, as a text note, video note, or 1:1.
1:1 on weekends, exercises on weekdays.
Week 1 The Language of Product. 2 live 1:1 5 exercises
Weekend · Live session
Activation, Retention, Adoption, and 6 moreAlso coveredAwareness, Consideration,
Acquisition, Expansion,
Advocacy, Reactivation product metrics you probably keep Googling or saving to read later on Medium or Substack.
This week you stop doing that. You learn what they actually mean in context. Not theory. Real situations.
Weekdays · 5 exercises
- Vague brief in your inbox every 24 hours
- Map each brief to a metric. State why.
- 1 to 2 hours effort req. per exercise
- Feedback shared within 24 hours
You don't have to enroll to see what the work looks like.
Week 2 Asking Sharper Questions. 2 live 1:1 3 exercises
Weekend · Live session
Intro to the BUILD framework. A proprietary framework that puts clarity before creativity. A structured way to probe into a vague brief and come out knowing exactly what is being asked. Your questions stop being generic. They become specific to what is actually going on.
Weekdays · 3 exercises
- Vague brief in your inbox every 24 hours
- List your clarity-seeking questions
- 1 to 2 hours effort req. per exercise
- Feedback shared within 24 hours
Days 15 & 16 Live Diagnosis. 2 live 1:1 45 min each
Days 15 & 16 · 45 min each, live with Som
On Days 15 and 16, it's just the two of us for 45 minutes each day. You get a vague product problem, live. You diagnose it. You talk through your reasoning. I poke at it. We find where it holds and where it doesn't. You conclude with clarity.
What changes for you.
01Fluency in product vocabulary and structured thinking.
02Ability to ask sharper questions in moments of vagueness.
03Ability to reason clearly through ambiguity.
How it works.
-
01
Book a discovery call
We talk about where you are, where you are headed, and whether this is the right fit for your current career stage.
-
02
Pay to confirm your spot
If it's a good fit, you'll receive a payment link. Credit card and UPI supported.
-
03
1:1 coaching begins
Starts on your assigned date.
What mentees say.
If you are a designer who finds themselves jumping straight into Figma before truly dissecting the problem, you need to take Somnath’s product thinking course. I just finished it, and the shift in my mindset is amazing. It has brought structure to the chaotic questions that used to float in my mind. I am now looking at problem statements through a business lens, using better product vocabulary, and curating highly targeted solutions. It’s exactly the upgrade I needed to confidently align with senior stakeholders and management. Huge shoutout to Somnath for being so kind, professional, and thorough with his feedback on our assignments. Can’t wait for the next course! 🙌
